Applying Jony Ive's 3 Product Goals to our Waikiki Walking Tour

When designing a Waikiki Walking Tour, applying Jony Ive's three product goals—making it purposeful, intuitive, and compelling—sets our tour apart and makes it a memorable experience for our participants. Here's how:

1. Make Your Product Purposeful

A purposeful product is one that has a clear objective and delivers on that promise.

  • Educational Value: Make sure your tour offers something valuable to the participants, whether that's historical context, photography tips, or deeper cultural understanding.
  • Target Audience: Clearly define who the tour is for (e.g., beginners in photography, history buffs, families) and tailor the content to meet their needs and interests.
  • Unique Angles: Provide exclusive access to certain spots or insider knowledge that participants wouldn't get elsewhere, thereby fulfilling the purpose of giving an unparalleled experience of Waikiki.

2. Make Your Product Intuitive

An intuitive product is easy to use and navigate, reducing the learning curve for the user.

  • Seamless Logistics: Plan the route carefully so it’s easy to follow, doesn’t require backtracking, and covers a manageable area in the allotted time.
  • Clear Communication: Provide participants with straightforward instructions on where to meet, what to bring, and what to expect.
  • Real-Time Guidance: During the tour, offer simple yet effective tips for capturing great photos, reading the environment, or appreciating historic sites. Make it intuitive for participants to apply these tips immediately.

3. Make Your Product Compelling

A compelling product is one that grabs attention and leaves a lasting impression.

  • Storytelling: Utilize compelling narratives about the places and people associated with Waikiki to captivate your audience. A well-told story can make even an ordinary location come alive.
  • Interactive Elements: Incorporate challenges, quizzes, or interactive demos that engage the participants actively, rather than just passively listening to a guide.
  • Visual Stunners: Plan the tour around visually stunning locations, including both iconic sights and hidden gems. The "wow" factor will make your tour compelling and shareable, enticing future participants.
  • Emotional Connection: Try to incorporate elements that would connect emotionally with your audience. This could be through the inclusion of local traditions, rituals, or community stories that evoke a sense of wonder, nostalgia, or excitement.

By focusing on these three goals—making our tour purposeful, intuitive, and compelling—we create an experience that not only educates but also inspires and delights our participants. The result is a product that stands out for its quality, thoughtfulness, and ability to offer a meaningful experience.


Waikiki Walking Tour

The first thing to do in Waikiki