Pricing a Five-Star Waikiki Walking Tour

The price tourists are comfortable paying for a walking tour in a top tourist destination like Waikiki, depends on several factors. These factors include the exclusivity of the experience, the expertise of the guide, the overall value provided, and the specific demographic targeted. 

The comfortable price range for a five-star, 2.5-hour walking tour in a prime destination like Waikiki is in the following ballpark:

  • Mid-range tourists: $40 - $80 per person.

  • Luxury tourists: $80 - $200 or more per person.

For the luxury range, the tour likely includes some exceptional value-added features like:

  1. A very small group size or even private tours.

  2. Exclusive access to specific sites or areas that general public or other tour groups don't have.

  3. High-end multimedia equipment for enhanced experiences, e.g., Augmented Reality (AR) components or high-quality audio systems.

  4. Possible refreshments or light gourmet snacks.

  5. Souvenirs or takeaway items.

  6. Deep expertise from the guide, possibly a renowned local expert in a specific field.

  7. Personalized touches, such as tailored content based on the interests of the group.

Regardless of the price, the key is to ensure that the value proposition matches or exceeds the cost. It's crucial to assess competitors' offerings and prices, gather feedback from early participants, and possibly offer introductory prices or deals to gain initial traction and reviews.


Waikiki Walking Tour

The first thing to do in Waikiki